ecobly blog

I met Richard Seireeni in the basement of the Elliot Bay Bookstore in Seattle. He'd just taken us on a PowerPoint trip through The Gort Cloud (Chelsea Green Publishing, 2008) - his book describing the ad hoc communications web that constitutes much of green marketing.

 I felt inspired and relieved after hearing from him and, subsequently, reading the book. Inspired because the book outlines 20 sustainable companies that have become remarkable successes -- I can envision myself among them someday! As a group, these entrepreneurs broke many rules, failed, tried again and succeeded.

I felt relieved because the random, mitochondrial nature of the Gort cloud mirrored my own chaotic marketing plan. And maybe that's OK. And also because he was accompanied at the book reading by his 8-year-old son, who helped coach him through some of the presentation. I see he also is balancing family and a life's work.

I highly recommend this book for you, the ecobly entrepreneur, to help you create a revolution by running your sustainable business (read my previous blog about some GreenFest revolutionaries).

The companies in Seireeni's book have paved the way for green business in America, but by making "green" profitable, they've also ushered in the greenwashers and hucksters.

It's time to go Hollywood! Check out Style Cafe Moms -- you may have  a celebrity loving your product! SCM reviews "hot and trendy" products on their site. When they find things they love, they include them in a Celebrity Baby Basket, delivered to stars who are new moms.

This is a unique and fun marketing technique that can garner major exposure for your company!

Send them your ideas -- let's pack their baskets with lots of local.green. goods!

We all know it's true -- the Moms do the shopping. And not just for baby stuff, but for jewelry, countertops, furniture, stationary, mother-in-law gifts - you name it! So, what better way to get your great goods in front of them than to have them featured at CoolMomPicks.com?

Named one of Real Simple Magazine's top three parenting blogs in their Best Blogs feature (Mar 08), CoolMomPicks dishes about all kinds of great stuff -- but they really like the greenies.

 They are looking for "cool stuff that moms must have" -- and I know you've got it! So send them your product descriptions and expand your fans. Let them know you make your products locally, sustainably -- ecobly.