ecobly blog

It's time to go Hollywood! Check out Style Cafe Moms -- you may have  a celebrity loving your product! SCM reviews "hot and trendy" products on their site. When they find things they love, they include them in a Celebrity Baby Basket, delivered to stars who are new moms.

This is a unique and fun marketing technique that can garner major exposure for your company!

Send them your ideas -- let's pack their baskets with lots of local.green. goods!

Talking about their carbon footprint is the new conversation in board rooms throughout the corporate world. This awareness is good, but is industry overlooking their biggest sources of pollution?

 Researchers at Carnegie Mellon have tracked how companies measure their climate pollution,  and found that they're missing large parts of their "footprints."

The study's abstract, posted on CM's website, reads:

I come up with some "million dollar ideas"  (IMHO), especially when I see all the clever things ecobly companies do with recycled materials.

In this blog feature, I will list ideas for "ecobly products." If anyone wants to run with them - have at it!

 Today's  idea is Gore-tex diaper covers. Have I mentioned I have two green children? That means I've gone through a lot of cloth diapering and would love a really breathable, wateproof product. Gore-tex would be perfect. And I bet there are a lot of old coats, bags and remnant material out there just waiting for some crafty sewer to make something useful out of them!

Listen up all you green manufacturers - things are still looking positive for you, even in these troubled times. New research shows that consumers are still prioritizing eco-friendly products -- but they want to be sure it's the real deal.

A recent survey by  EnviroMedia Social Marketing and Green Seal says:

Four out of five people say they are still buying green products and services today-which sometimes cost more-even in the midst of a U.S. recession. ... Half of the 1,000 people surveyed say they are buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products. Fourteen percent say they are buying fewer environmentally green products. 

Good news! The challenge here is to (1) ensure you are reaching these consumers and (2) ensure they believe you are really "green."

The great people at Wiser Jewelry, who make gorgeous jewelry from recycled gold and silver in Cashmere, Washington, put a link to ecobly.com on their website. I appreciate it! They are helping to let folks know about locally made, sustainable products.

 It's not too late to buy your green Valentine gift from them (or, your Honey-I'm-Sorry-I-Didn't-Buy-You-A-Valentine's-Day-Gift gift!)

 Can you put a link to ecobly.com on your site? Help spread the word that US manufacturing with a green sheen is easy to find at ecobly.

There's a love-hate thang going on with "green" this year.  We have the (potentially) greenest president, Entrepreneur magazine named "green" one of the hottest trends of 2009 and many experts say green is the only bright spot in the economy. On the other hand, Lake Superior State University put "green" at the top of their 34th annual List of Words to Be Banished from the Queen's English for Mis-use, Over-use and General Uselessness.

 But don't let that hold you back! According to a recent New York Times article, companies are still going over the top to tout their eco-credentials (whether warranted or not!). Why would they put so much energy, effort and budget to make consumers think they are planet-friendly? BECAUSE IT WORKS!! 

In studies that track consumer attitudes about General Electric, Ms. Hu said, "all of our measures were up" since the campaign began, for positive attributes like the company's being "innovative, at the forefront of technology, making products that improve the quality of life, having a vision for the future, caring about the world you live in." 

It's Groundhog Day eve and spring is within our sights. But it is still very chilly in much of the country! Warm your house, head and hands with some eco-friendly, Made in the USA products. Find stuff made in your region to really lower your carbon footprint, while raising your temperature!

Find products to keep you cozy, from head to toe!

* TerraCycle firelogs and firestarters (NJ)